Fazit zur Verankerung von Berufskodizes in der Schweizer PR-Branche

Brigitte Frei hat die Diplomarbeit ihrer Ausbildung zur PR-Beraterin über «Die Berufskodizes besser in der PR-Branche verankern: Bewährte und neue Methoden» geschrieben. Die Arbeit ist frei verfügbar. In ihrem Fazit sieht sie Handlungsbedarf auf mehreren Ebenen.

1. Thema Ethik in der PR-Ausbildung umfassender behandeln.
2. Zuständigkeiten zwischen SPRV, Ehrenrat und Regionalgesellschaften klären.
3. Neue Methoden (eher Kommunikationsmittel) wie Social Media für den Dialog rund um die Ethik in den Public Relations einsetzen.



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  2. http://www./ sagt:

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  3. http://www./ sagt:

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